After seeing the adrenaline symbold I decided to create my own symbols for each emotion that will be displayed on the packages:
I want my symbols to be in circles so that it would be easier to join them together.
For the adrenaline symbol, I found a circle symbol that had an ‘A’ and a heart monitor going through it. I quite liked this idea however because I did not come up with it I do not want to take it. I then started thinking of what you can do that gets adrenaline going, I thought of roller coasters and therefore used an image of a circular roller coaster as the symbol. For Passion and desire I used lips, for elegant and dignified I used a white flower and for a perfect sublime love I used a love heart. The symbols together with the colour for each of the packages works really well and I think that it gets the message across for what the emotion is.
I decided to try and cut out the 4 packages with a ruler and craft knife which left me with 4 rather unusual packages that did not all look the same! I am currently doing work experience at my old secondary school and they have allowed me to used 2D design tools and the lazer cutter so that every net will be the same and then the packages will all be the same size etc. Here is a screen shot of the net in 2D design tools. The red lines are to indicate to the lazer cutter that they are cut lines and the blue are fold lines.
Here are my four packages:
The laser cutter proved to be very helpful, the 4 packages are all the same shape and size and look much better. I wanted these packages to be easily assembled so i decided to include a tuck and slot rather than a glue tab. This way the packages can be flattened with ease if necessary:
Now all I need to do is print off the symbols and the logos and attach them onto the packages! In the brief It has asked me to break the rules of conventional perfume packaging. To do this I am bringing in what I like to do which is manmade items such as greeting cards, invitations, book binding etc and I am going to have a 3D front to my perfume packaging.
Today I have bought the silver rings and some eyelets to help me make my ‘sketchbook’ look amazing! I’m still writing out the briefs and making the final products for each projects ready for way point 2 on the 20th so starting to look at ideas for the final product and I’m so excited!!
Today I have been looking at colour and symbols for the graphics of the packages. I have tried relating the colour of the symbols to the given emotions for each package. Kate has shown me this fantastic webite on colour which will back up my reasons for chosing each colour for each package.
I have chosen :
Red for passion
Yellow for adrenaline
Purple for perfect sublime love
White for elegant and dignified
I have decided to produce 4 packages of the same size and shapethat can be flat packed. I want to use black card for the packages. From my research into existing unisex perfume packaging, I discovered that darker coloured packaging sells well to both men and women.
I went to Hobby Craft and looked at their card but it all seemed too thin. I then realised that the thicjness of the card was not thick enough and they did not do anything higher than 200gsm. Card weight is given as gsm, which stands for grams per square metre. The number in front of the gsm tells you how heavy a square metre of the card would be. For example, if you cut a square metre of 240 gsm card and laid it on the scales, it would weigh 240g. The bigger the number, the heavier (and therefore thicker) the card. I went home that night and ordered black A3 card with 300gsm.I think that this will be sturdy enough when the final packages have been put together.