SWOT Analysis

What is a SWOT analysis?

  • Strengths: characteristics of the business or project that give it an advantage over others
  • Weaknesses: are characteristics that place the team at a disadvantage relative to others
  • Opportunities: elements that the project could exploit to its advantage
  • Threats: elements in the environment that could cause trouble for the business or project


In this project, I decided to work with 10 other people as a group and we decided to make a book on why we hate to love design. The strengths of working in a group rather than on a project on my own, was the feedback I was able to receive from my peers on my ideas of spreads to go in the book. We were able to throw ideas around which gave others inspiration for another idea and therefore we were able to come up with quotes and relevant work that supported the idea and the book well. We all kept in contact over Facebook which was really handy, this allowed us to communicate quickly and efficiently when needed.

The weaknesses of working in a group on the book was time management, not living locally I found it difficult to always be at the meetings as they were not in uni hours and due to work I was unable to make some of the meetings. Even though Facebook is a quick way to communicate with everyone it was not always easy to understand whether or not we were actually meeting on certain days.

The easter break made it difficult to receive feedback therefore the whole gathering of final work and putting it together was slow.

When I looked over the brief and saw the option to work with a group of talented people, I was delighted that it would enable me to develop my skills in working in a group. This opportunity will look good on my CV for future jobs.

Personally I think that my ideas are not as strong as others in the production, however they represent me and what I like to do so to me they work well in the book.


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