ITV idents

So whilst i was writing my dissertation today I kept coming across the word ident and that ITV has new ones? I watched this video and realised that the indents are the little films that come on during adverts or between programmes that remind you which channel you are watching. ITV’s new idents are about real people in their daily routine, whether it be a hobby, job or habit.

Here is a video I found on youtube that gives us a taster of the new idents:

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