The Scent of Departure

After telling Kate what it is that I am up to, she reccomended I had a look at a new range of perfumes that are currently new in the market. The name of the new range is ‘Scent of departure’. Their aim was to create a product that could be a collectable item which is dedicated to bring back home one’s unforgetable trip. These products can be souvenires aswell as perfumes and are also a scent of departure which is the essence of a city in a bottle. Each packaging is designed to look like a luggage tag. Even though the short hand place names are not all correct, the public still get a good idea of what place each package is represemting. On the ‘luggage tag’, an image is used to also represent that place, almost like its trademark. For example Miami, has a flamingo, London Heathrow has a crown, Tokyo has blossom and New York has the statue of liberty. The graphics on the bottle is the actual ‘bar code’ that would normally appear on a luggage tag. This packaging is transparent which allows you to see the product clearly inside. The packaging also has different colours to represent each place.

scent-of-departure1

 

thescent_2

Also from her blog, Kate showed me the new Pizza Hut smell. Pizza Hut asked its consumers to come up with a name for the small of pizza. Before they knew it, they designed and made 100 perfumes and gave them out to 100 people on their facebook page.

http://sensorymaps.blogspot.co.uk/2012/12/eau-de-pizza.html

 

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