Research

Whilst researching Ted Bakers existing packaging for products, I came across this blog that I found very interesting. This designer has created a packaged design for Ted Bakers underwear:

Male:

http://www.behance.net/gallery/Ted-Baker-packaging-2/324243

Female:

http://www.behance.net/gallery/Ted-Baker-packaging/324231

What I particularly like about these designs is what the consumer can do with them afterwards. For example, The male packaging can be used as a light and the female packaging is used to store CDs. I think this is a very good way to encourage consumers to keep the packaging of their products and by turning is into something thet can use, it reduces the amout of packages that are thrown away to be recycled.

After finding the above links on Behance, I decided to also join and I have now found alot more inspiration, from students like myself that have done similar projects in the past. I am very excited about this project as seeing other ideas has inpired me and given me loads of ideas!

Below are some more links to similar briefs:

http://www.behance.net/gallery/Ted-Baker-Watch-campaign-YCN/1163909

http://www.behance.net/gallery/Ted-Baker-YCN-Competition/2917419

http://www.behance.net/gallery/Ted-Baker-packaging-3/324250

http://www.behance.net/gallery/Ted-Baker-Packaging/2096980

http://www.behance.net/gallery/Ted-Baker-Fragrance-Packaging-and-Promotion/1623107

http://www.behance.net/gallery/YCN-Ted-Baker-Student-Awards-2011/1199833

 

Below are examples of Ted Bakers existing packaging:

$(KGrHqJ,!ooFBsb45j+SBQp6fu03JQ~~60_35

 

 

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