For my creative context assignment I have decided to study the Dove evolution video (See below):
In this video, Dove shows the stages in fast motion on how the final image comes about. the model turns up looking rough, is then pampered and made over with lots of make up and has her hair done nicely. She then poses for the photoshoot and is then manipulated to the extreme in photoshop. Things that are edited, are the colour of her make up and skin tone, a smaller face shape, bigger eyes, smaller, longer neck and bigger eyes. After the video a quote saying.. ‘No wonder our perception of beauty is distorted.’ I agree with this quote, by producing unrealistic images of models and celebs young girls are chasing the illusion of a flawless appearance.